Re: VOIPo Website
2 things. 1st; as for the numbers; novelty numbers like 1-800-get-voip or whatever, are catchy, but you should put in parenthesis the real number. Don't make people look it up.
Next, unless you have lived overseas, most Americans aren't accustomed to seeing DOTS in between the numbers of a phone number. They are use to seeing dashes. If your main customer base is in the USA and Canada, I suggest putting in dashes. Doesn't matter if some of us LIKE Dots better or not, the American consumer doesn't. It looks foreign to them and they WILL instinctively believe the website to be an OUT OF COUNTRY website and country. That's the way it is. Americans may be arrogant, but that's irrelevant. That's the customer base.
From a purely MARKETING standpoint, I choose html/2. The reason being is that human nature on websites is to try and do 2 things.
1) Read the page like a book. Left to Right and Top to Bottom. In this case, you did great. Nothing worse than making Columns on a Web page. Sometimes it can be gotten away with, but only if each column is a different subject, product, service, etc.... In that respect, you did well.
2) People instinctively look at what is "Interactive"; in the case of a website, "clickable"; and concentrate in between the beginning and the end of the interactivity. This is basic psychology in advertising. That's why they put a lot of legal disclaimers that they don't really want customers to notice where they do. By having your click on links at the TOP; as well as the click on info links like "Contact us", "Term", etc... at the bottom; the human mind will concentrate on EVERYTHING in between. Because these are the 2 places the customer can interact with. They therefor has to go through everything in between to get from the first to last part of interactivity. If you choose the html/1.html then many people will subconsciously overlook the advertisement that you put in place. In this case the unlimited local and long distance calling and 20 features. Their mind will look and find what is "Clickable". They will then look for the next "Clickable". They will then concentrate on what is between these 2 places.
Anyway, that's my opinion. Look at many other websites. You will see the "Clickables" at the TOP and the Bottom. The human mind has gotten conditioned to see this. Check out forums, websites, and especially those trying to sell something. You can try and condition the human mind to see it differently, but they will subconsciously overlook any advertising you may put in prior to the first clickables. Later.... Mike......
Mike
"Born Wild - Raised Proud"
Do you like your life? - Thank a Vet!!!
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