Now that we're allowed to blab about you, we need to be able to point people to an official site. If that site were to have a respectable format and an information commentary they might be curious enough to keep checking. You might have planned tabs/menues visible, but 'grayed-out' until the official launch date. Or they could be in a "demo" mode of navigation. If you are brave enough and confident enough of a launch date, I think you should have a graphic count down to launch actively displayed.
THE ADVERTISEMENT:
Tim, _you_ could greet the visitors to the site with a short video from the boss explaining your vision and the progress/evolution over the last year and 1/2, or whatever. You could time-line through alpha to beta, disappointments and even bringing in a new development team in your quest to 'get it right' the first time. And now you're rapidly moving toward launch. The personal touch would be much better than just an info memo. Pull a 'Walt Disney' starting at the corner of your desk, with perhaps even a short jaunt through your large customer service section-in-training with the call stations, employee areas, and past the development team hard at work finalizing your product. It would give a feeling of substance to your company so the viewer would know it's not just another fly-by-night operation or vapor-ware. It might be instructive for knowledgeable businessmen to learn the background of your new CTO. The viewer will be much more apt to believe you when you mention that you are just a few days from launch as indicated by the countdown timer ticking away on the side. The best part, you haven't had to give specifics of the system design, unless you so want.
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