I would say that if I were new to the game that I would want free equipment and activation, but only if I prepaid for at least a year. If they sign up for monthly, charge them for equipment but give them activation for free. In conjunction with a prepay of 1 year, I would also give them at least 6 months free or 1 year as well as the free equipment and activation.

I don't think you'll have any trouble finding customers though either with the large Hostgator base to advertise to. So basically, I would pick 2 out of the 3 options up there. An example is Viatalk. They charge $10.95 for shipping and $29.95 setup fee but the equipment is free and they give you 1 year for free. I would always market that shipping is free because people just don't like to pay for shipping. Hopefully this helps a little bit.